Overview of NBCUniversal's Cookie Usage
NBCUniversal and its affiliates, along with partners such as advertisers and vendors, utilize cookies and similar tracking technologies on various digital platforms. This Cookie Notice outlines their application across their services, which include websites, applications (like games and interactive TV), and connected devices utilized in theme parks. It is crucial for users to understand how this technology operates and the implications for their privacy.
What Are Cookies?
Cookies are small text files placed on devices to manage user experiences and gather data. They can vary in type and purpose, categorized broadly into two types: first-party and third-party cookies.
- First-party Cookies: These are set by NBCUniversal and are essential for service functionality and analytics.
- Third-party Cookies: These are created by external organizations and can track users across various websites, helping in the delivery of personalized advertising.
Types of Cookies Used
The different types of cookies employed within NBCUniversal's services serve various purposes:
- Strictly Necessary Cookies: These allow essential functions such as security and system administration. Users can disable these but may experience impaired service functionality.
- Information Storage Cookies: Enable storing information on user devices, aiding both NBCUniversal and partners.
- Measurement and Analytics Cookies: Collect analytics data to improve services and user experience, allowing NBCUniversal to conduct market research.
- Personalization Cookies: Tailor user experiences by remembering previous interactions, like language preferences.
- Content Selection Cookies: Useful for delivering relevant news or videos based on user behavior.
- Ad Selection Cookies: Gather data on user preferences for targeted advertising across platforms.
- Social Media Cookies: Allow users to share content with social networks and track activity outside NBCUniversal's services.
Managing Cookie Preferences
Users can modify their cookie settings through various methods:
- Browser Controls: Users are encouraged to manage cookie settings within their preferred browser. Instructions for popular browsers like Google Chrome, Apple Safari, Mozilla Firefox, and Microsoft Internet Explorer are provided.
- Analytics Provider Opt-Outs: Users can opt out of specific analytics cookies using mechanisms offered by individual providers.
- Device Settings: Options for managing cookie preferences extend to mobile settings and connected devices such as smart TVs, where users can disable tracking features.
Impact of Disabling Cookies
While users are given the option to disable cookies, it is important to understand that doing so may affect service functionality and user experience. Information may still be collected for non-advertising purposes, including research and analytics.
Contacting NBCUniversal
For further inquiries regarding this Cookie Notice, users can reach out to NBCUniversal through designated contact points either in the US or for users in the European Economic Area.
Changes to Cookie Notice
This Cookie Notice may undergo revisions to comply with legal requirements, warranting user attention.
Bias Analysis
Key Questions About This Article
