Samsung has revealed the US pricing for its 2025 OLED TV range and, surprisingly, they're cheaper than LG's OLEDs.

In an unexpected move that has the potential to shake up the OLED TV market, Samsung has announced its 2025 OLED TV pricing with models that undercut their main competitor, LG. The lineup includes the flagship Samsung S95F, the mid-range S90F, and the entry-level S85F, all priced strategically lower than their LG counterparts, namely the G5 and C5 models. For example, the S95F offers a lower price point than the G5 by about $200 across size variants, signaling Samsung's intent to attract budget-conscious buyers without compromising on technology or quality. Samsung's pricing strategy appears to be a direct challenge to LG, which has been a dominant player in the OLED space, setting high standards for quality and performance. The S95F model, leveraging LG's advanced four-stack OLED panel technology, is touted to provide superior brightness and contrast, potentially making it one of the must-have televisions of 2025. Moreover, Samsung's pricing hints at a broader market strategy that could increase competition and encourage price drops within the OLED sector, benefiting consumers overall. Samsung's approach also emphasizes its commitment to technological innovation, as seen in its new features such as the glare-free display technology and the Wireless One Connect Box, which simplifies connectivity and enhances aesthetic appeal. However, uncertainties loom with the panel lottery phenomenon, which left users last year unclear about the display technology used in different sizes of the S90D model. Given that this appears to be a recurring issue, it raises questions about whether the affordability of the S90F could come at the expense of overall display performance. While separate segments of the lineup promise improved features, consumers may still face difficult decisions depending on their priorities, such as price versus panel technology and brightness performance. Overall, the response to Samsung's pricing will likely set the tone for OLED TV competition throughout the year. Should LG choose to respond by lowering prices, consumers could witness a notable shift in the overall market dynamics for high-end televisions. Ultimately, this development is a positive signal for tech consumers eager for both value and cutting-edge technology in their home entertainment systems. This article has been analyzed and reviewed by artificial intelligence for accuracy and comprehensiveness, ensuring that readers receive well-rounded insights into the emerging landscape of OLED technology.