Roku Unveils Its 2025 Television Lineup with Exciting Upgrades

Roku Unveils 2025 Television Lineup

Roku has announced its impressive lineup of televisions for 2025, which includes the Roku Select, Roku Plus, and Roku Pro Series. Building on the success of its previous models, the company has introduced notable upgrades designed to enhance user experience significantly.

Paul Nangeroni, the senior director of product management at Roku, emphasized the company’s commitment to merging intuitive software with thoughtfully crafted hardware. "Since launching our first Roku-made TVs two years ago, we've focused on creating products that marry our easy-to-use software with thoughtfully designed hardware to give our customers the best possible experience—a product that is simple and looks and sounds great," he stated.

Noteworthy Features and Performance Enhancements

The 2025 lineup boasts improved cable management, accessible ports, a quicker built-in remote finder, and a much more responsive user interface. The flagship Pro Series stands out with enhanced visual performance, featuring advanced image processing aimed at delivering superior picture quality. A particular highlight is the new Roku Smart Picture Max technology, which smartly adjusts picture settings on a scene-by-scene basis to enhance motion clarity and optimize viewing based on content.

Extensive Feature Set in the Pro Series

Notably, the 2025 Roku Pro Series will incorporate mini-LED and QLED colors, a 120Hz refresh rate, and support for HDR10+ and Dolby Vision IQ, catering to both image clarity and overall user experience. Additionally, the inclusion of hands-free voice control and Wi-Fi 6 support positions these televisions to accommodate modern needs. A feature-rich remote control with backlit buttons and a rechargeable USB-C battery rounds out the package.

Roku's affordable series options are noteworthy as well. The Select Series starts at just $130 for entry-level models, spanning sizes from 24 to 85 inches, while the Plus Series will present enhanced features similar to the Pro line, but at a more accessible price point.

Competitive Pricing and Availability

The new Roku Pro series starts at approximately $599, with availability from various retailers starting June 10. The Plus series will feature models such as a 55-inch TV for only $347, while the Select series provides options starting at $130, appealing to budget-conscious consumers.

• Flagship Pro Series: Features improved rate of contrast and precision tone mapping.
• Plus Series: 55-inch for $347 with advanced mini-LED technology.
• Select Series: Entry-level options starting at $130, supporting HDR10+ on 4K models.

Roku's strategy is clear: aiming to deliver a diverse range of televisions that cater to both high-end and budget-conscious consumers. The integration of sophisticated technology at various price points indicates Roku’s commitment to providing versatile options in a competitive market. The company is positioning itself to compete vigorously against other manufacturers like TCL and Hisense, signaling an exciting time for prospective buyers.