Roku Releases Affordable Streaming Stick with Voice Control for Just £29.99

For the first time, Roku is bundling a voice control-enabled remote with its newest Streaming Stick models, which are set to launch in June at competitive prices of £29.99 for the basic Streaming Stick and £39.99 for the Streaming Stick Plus. This marks a significant step up for Roku, which promises that the new design will be 35% smaller than rivals while packing more power under the hood. The sleek, minimalistic design not only enhances portability; it also prevents blockage of neighboring HDMI ports, catering to consumers who desire a clutter-free entertainment setup. Both devices allow users to stream from popular services such as Netflix, Prime Video, and Disney+, as well as access Roku's own free streaming service, The Roku Channel, which boasts a variety of titles including originals and classic films. A highlighted benefit of the new Streaming Stick is its capability to be powered directly from the TV's HDMI port, streamlining installation and eliminating the need for bulky power cables. Moreover, the budget-friendly Streaming Stick includes a 1080p HD resolution, while the Streaming Stick Plus caters to those who want to enjoy vibrant visuals with 4K HDR support. Improvements to Wi-Fi quality promise a more reliable streaming experience, although practical testing will be essential to validate these claims. Roku's competitive pricing undercuts Amazon’s Fire TV Stick HD, which retails at £39.99, thus providing an attractive alternative for consumers. Richard Halton, Roku UK Country Manager, expressed pride in the company’s efforts to enhance user experience through innovation, maintaining a focus on simplicity and functionality. As the streaming market continues to grow, competition with industry giants like Google and Amazon intensifies. Roku's commitment to affordability and convenience can be interpreted as a strategic move, especially as consumers increasingly seek flexible and budget-conscious entertainment solutions. The incoming devices may be a game-changer for Roku, especially for users without smart TVs, presenting them with an easier avenue to engage with modern streaming services. With the launch set for June and no option for pre-orders in the UK, consumers eagerly await further details on availability. This development seems timely as summer approaches, providing families an opportunity to stay entertained during the holiday season. Overall, Roku’s new offerings highlight the company's evolving landscape in the competitive streaming market, positioning itself as a user-centric brand that values accessibility and simplicity.