Reform UK Leads in Polls with 30% Support as Labour and Conservatives Struggle

In a striking political shift revealed by a recent Survation poll conducted in the North and Midlands of England, Reform UK has surged to the forefront of voting intentions with a notable 30% of the vote, marking a remarkable 12-point increase from last year’s performance. This surge comes at the expense of Labour, which has seen its support plummet to 27%, down from 39% in July 2024. Concurrently, the Conservative Party continues to grapple with challenges, registering a 2% decrease since the last election. The Liberal Democrats and Greens have made slight gains as well, demonstrating shifting voter sentiments across the board. This shift appears to stem from a combination of voters switching allegiances and a general disengagement from traditional parties. Notably, Labour retains just 71% of its supporters from 2024, while Reform successfully attracts 9% of Labour voters and 20% of those who previously supported the Conservatives. The local elections scheduled for May 1st, previously contested in 2021 and featuring no Reform candidates, will provide further insights into these changing dynamics. Among likely voters in local elections, Reform holds a commanding 29%, ahead of the Conservatives at 24% and Labour at 20%. As the party gains momentum, it is perceived as the most serious challenger to Labour, with 44% of respondents considering Reform the biggest threat to Labour, significantly higher than the Conservative Party at 26%. The poll results also reflect a broader dissatisfaction with the political landscape, as 66% of respondents believe the country is headed in the wrong direction. Furthermore, concerns about immigration and the NHS dominate voter priorities, with calls for radical reform resonating strongly among the electorate. Nigel Farage, leader of Reform UK, while still receiving negative approval ratings, has emerged as the most approved major political figure in these regions, leading Keir Starmer and other party leaders on various leadership traits. The findings from this poll indicate a critical juncture for the UK's political future, particularly in the North and Midlands, where Reform UK seems positioned to capitalize on growing discontent with established parties. As the upcoming local elections approach, all eyes will be on Reform UK to see if it can translate this polling momentum into tangible electoral success, potentially reshaping the UK's political landscape further.