Netflix Enhances Viewing Experience with HDR10+ Streaming Support

Netflix has taken a significant step to enhance its streaming service by announcing that it now supports HDR10+ video streaming. HDR10+ joins the platform alongside the already supported HDR10 and Dolby Vision formats. This advancement in high-dynamic-range (HDR) content is expected to improve visual fidelity on compatible devices, especially those from Samsung, which traditionally have not supported Dolby Vision. Netflix aims to make HDR10+ available on select popular titles initially, with plans to extend this feature to all HDR content in the near future. HDR10+ offers a dynamic metadata system that adjusts brightness, contrast, and colors on a frame-by-frame basis, promising more realistic images and enhanced viewing experience. This is particularly beneficial for video content with varying lighting conditions as it improves the display of details in both bright and dark areas of the image. The introduction of HDR10+ coincides with Netflix’s use of the AV1 codec, a technology that allows for efficient 4K video streaming without excessive data usage. This codec has gained traction in the industry due to its ability to maintain high-quality video streaming, even on mobile devices. This move is a win-win for both Samsung and Netflix customers. Samsung TV owners, in particular, will feel the benefits as they will now have access to an enhanced HDR viewing experience that was previously limited due to the lack of Dolby Vision support on their devices. With nearly 11,000 hours of HDR content available on Netflix and technology continually advancing, the viewing experience is set to improve significantly. In conclusion, Netflix's addition of HDR10+ support is a strategic move to keep pace with technological advancements and meet the demands of modern audiences. By aligning with the evolution of industry standards and encouraging the adoption of efficient codecs like AV1, Netflix continues to expand its appeal by offering versatile content delivery options for diverse viewing preferences.