Netflix Enhances Picture Quality for Samsung Devices with HDR10+

In a move that promises to enhance viewing experiences for millions of users worldwide, Netflix has announced its support for the HDR10+ high dynamic range video format, offering improved picture quality on compatible Samsung TVs, phones, and tablets. While Netflix has been providing HDR through its Premium package, the new support for HDR10+ is a game-changer for Samsung devices, which have long supported this format as an alternative to Dolby Vision due to licensing and technical differences. HDR10+ technology is recognized for adding dynamic metadata to content, thereby enhancing color depth, contrast, and image realism scene by scene. With giants like Apple and Disney+ already integrating HDR10+ into their offerings, Netflix’s decision aligns it with industry standards and meets the demands of a broader audience, especially those using Samsung’s popular devices that have never supported Dolby Vision. This development is timely, given that Samsung has led global TV sales for nearly two decades. By extending HDR10+ support, Netflix is not only broadening its technological reach but also fostering a more inclusive environment for content consumption regardless of device specifications. It’s noteworthy that Netflix's rollout has been extensive, already impacting a significant portion of its content library and indicating a robust commitment to completing the transition by year-end. However, users must ensure their hardware is compatible with both the AV1 codec and HDR10+ certification, in addition to subscribing to Netflix’s Premium plan to access this upgraded viewing experience. As Netflix continues to create and expand its HDR offerings, this move may potentially shift the dynamics between major HDR formats, though Dolby Vision will remain a staple due to its existing integration within Netflix’s content processing pipeline. Commentary: Netflix's addition of HDR10+ support is a significant step in democratizing superior picture quality across devices. It addresses not only a market need but a technological gap, catering to Samsung’s wide user base who have been left to navigate between HDR formats. This alignment with industry trends might reduce the barriers caused by format incompatibilities, thus paving the way for a more unified viewing standard. While the strategy benefits Samsung users, it also challenges Netflix to maintain quality across dual HDR format offerings.