Meghan Markle claims her products will bring 'joy' amid potential recession concerns

In a recent interview with Fortune magazine, Meghan Markle, Duchess of Sussex, addressed how her newly launched lifestyle brand, As Ever, would fare against the backdrop of economic uncertainty, particularly in light of President Trump's new tariffs. Markle confidently stated that all products are made in the U.S., stating, "we don’t anticipate tariffs affecting us directly." Despite acknowledging that consumers may experience financial strain during these times, she remains optimistic that items from her brand can provide 'creature comforts' that bring joy. This positive perception of her offerings contrasts sharply with criticism from some experts who have labeled her comments as out of touch with the average consumer facing financial hardships. For instance, British royal expert Hilary Fordwich called out Markle's statements as "dismissive" of broader economic struggles, arguing that her high-priced nonessential items are not relatable for the average consumer during a recession. Furthermore, while her first collection sold out swiftly—most products priced under $20—one must question the sustainability of such luxury branding in an increasing economic downturn. As her lifestyle series on Netflix received mixed reviews, one can only wonder how her brand will adapt to ensure continuous consumer loyalty amid fluctuating economic circumstances. Analysts emphasize the need for Markle to align her marketing strategies with reality, focusing on pragmatism rather than aspirational marketing. Monitoring her continued success against impending economic challenges will be critical as she navigates this new venture.