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Its time to call it Siri sucks And if we are being honest its been terrible for years.

In a candid appraisal, the state of Apple's Siri voice assistant has been laid bare, marking a significant disappointment for users who have long anticipated features that could truly elevate the platform. Despite its initial promise as a pioneering tool—leading the charge in voice-activated technology—Siri now finds itself lagging behind more advanced competitors like ChatGPT and Google's offerings. The recent disclosure that new AI capabilities for Siri have been postponed for a year or longer raises serious questions about Apple's ability to innovate in the rapidly evolving AI landscape. This delay is not just a minor setback; it reflects a broader trend that has seen Apple, once hailed as a revolutionary tech giant, fall into a pattern of mediocrity when it comes to AI integration. As competitors continue to enhance their voice assistants with sophisticated conversational abilities, Apple’s Siri is criticized for its inconsistent performance. Many users report frustrating interactions and unreliable responses, which often leads to humorously incorrect outputs and a general lack of usefulness—a stark contrast to the more intuitive and fluid experiences offered by rivals. A recent survey underscores this discontent, as 73% of iPhone users reported the new AI features provided "little to no value." This suggests that, while the technology may sound impressive on paper, user experience remains subpar. Apple’s failure to capitalize on its vast resources to produce a best-in-class voice assistant reflects not just a technical oversight, but also a failure to connect with user expectations in an age dominated by powerful AI solutions. The disappointment in Siri’s evolution raises questions about Apple’s future in the AI space. Added to this is the internal turmoil reported within Apple's Siri team, where morale has dipped due to public scrutiny and unmet expectations. Robby Walker, a senior director, acknowledged the team's frustration and embarrassment, illustrating the disconnect between marketing hype and actual product performance. As an ardent supporter of Apple, I can't help but feel a sense of loss for what Siri could have been. The potential for an AI-powered assistant that genuinely understands context and can evolve with user needs was there, but Apple seems to have misstepped. While Siri was anticipated as the voice of a generation, it now serves more as an example of what happens when a tech leader fails to innovate at the pace of change. This commentary has been analyzed and reviewed by artificial intelligence. As Apple grapples with its identity in a world rapidly embracing AI, it is imperative for the company to refocus its efforts, acknowledge its shortcomings, and strive for real, meaningful improvements in its AI offerings—starting with Siri. Without a clear roadmap and alignment with contemporary user expectations, the fear is that Siri will forever remain in the shadows of its competitors, a relic of a time when Apple was the undisputed leader in tech innovation.

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