European countries have issued specific travel warnings to transgender and non-binary citizens visiting the United States

The United States, historically one of the most visited destinations globally, is experiencing a significant shift in its appeal as travel advisories from European countries warn transgender and non-binary citizens about visiting, largely due to political and administrative changes post-reelection of Donald Trump. Tourist attractions like San Francisco, New York, and Yosemite, once magnets drawing millions, are now overshadowed by concerns over stringent border issues, visa complications, and broader human rights issues. The Tourism Economics report projects a 5.5% decline in U.S. inbound travel, with repercussions including up to an 18 billion USD annual drop in tourist spending by 2025. In Canada, travel cancellations have spiked due to recent harsh tariffs and perceived anti-foreigner and anti-LGBTQ+ sentiments, causing Air Canada to scale back flights to U.S. destinations. Data reveals a marked decline in European visitor sentiments, aligning unfavorably with U.S. policies, especially those perceived to support Russia in the Ukrainian conflict. An increase in international apprehension is further fueled by tense border incidents involving detentions of tourists over minor visa issues. The warning to visitors, especially those identifying as LGBTQ+, also heightens concerns as new policies demand declaration of biological sex at birth on visa forms, combined with the cessation of X marker passport issuance. The shift in international traveler sentiments may severely impact major upcoming global events hosted by the U.S., like the Men's FIFA World Cup and the 2028 Olympics. Meanwhile, destinations such as Bermuda and European locales benefit from the redirected tourist interests due to safety and welcoming policies. As the United States grapples with criticism over its immigration and human rights policies, its long-standing reputation as a welcoming tourist destination faces critical challenges.