Apple Plans Unique Discount for Recycling Accessories Ahead of Earth Day

In an environmentally-friendly move, Apple is set to launch an in-store recycling promotion commencing April 16 and running through May 16. As reported by Bloomberg’s Mark Gurman, customers can receive a discount of up to 10% (capped at $20) when they bring in old accessories that are not eligible for the company’s trade-in program. These accessories include popular items such as AirPods, Apple Pencil, AirTags, watch bands, and various Mac peripherals. Traditionally, Apple has offered recycling services for free, yet this promotion provides an additional incentive for consumers to recycle their outdated tech. This initiative appears to be partially in celebration of Earth Day, which falls on April 22, and aligns with Apple’s broader commitment to achieving carbon neutrality by 2030. While the promotion aims to encourage recycling, some concerns may arise regarding the $20 cap, as it may not reflect the true value of certain accessories brought in trade, especially those that might have cost significantly more when purchased new. Apple's strategy to offer a discount for recycling could be viewed as a calculated move to increase sales of its new products while simultaneously promoting its sustainability efforts. However, the limited discount and the restriction to accessories deemed ineligible for trade-in credit may leave some consumers feeling shortchanged. With the promotion lasting for a month, eager customers will need to act quickly to take advantage of the offer, making it a timely opportunity.