Apple Launches 11-Inch iPad with A16 Chip in India, Offering Discounts on Amazon

Apple's latest addition to its tablet lineup, the 11-inch iPad equipped with the A16 chip, has made its debut in the Indian market, replacing the 10th-generation iPad with the A14 chip. Priced at ₹34,900, consumers have the opportunity to purchase it at a discounted rate of ₹31,900 through deals on Amazon. This launch marks a notable performance enhancement from its predecessor, although it's considered a mild upgrade. A significant driver behind the speculations on Apple's less aggressive upgrade approach is Apple's sales strategy: base models constitute a growing share of their sales, rising from 15% in 2021 to 38% in 2024, according to CIRP research. This article highlights that while Apple lures users to splurge on Pro or Air models with enticing features like Apple Intelligence, the base models comfortably satisfy average user needs. The commentary aligns with the observation that Apple's strategy is to entice customers with basic models before steering them towards premium offerings. However, the release lacks cutting-edge AI features, suggesting Apple's calculative approach in marketing strategy, possibly to stagger innovations over time. Thus, this reveals Apple's balanced move in maintaining consumer interest while managing product segmentation.