Overview of the Cultural Fair
The 21st China (Shenzhen) International Cultural Industries Fair officially opened on May 22, 2023, in Shenzhen, becoming a vibrant hub for cultural exchange and innovation. This year, the fair introduced a dedicated exhibition area for artificial intelligence (AI) technologies, a highlight among a diverse range of cultural displays.
The five-day event occupies eight exhibition halls, featuring three comprehensive spaces and five specialized areas that cater to various sectors including international cultural trade, cultural tourism, art and design, film and gaming, as well as unique cultural heritage.
Spotlight on AI Technologies
The AI exhibition area showcases cutting-edge products from 22 local tech firms, including advanced technologies such as robots, drones, smart glasses, and smart earphones. Through engaging interactive experiences, visitors are invited to explore the fascinating potential and future applications of AI within cultural sectors.
Attendance and Participation Insights
The fair saw record participation with over 120,000 cultural products on display and more than 4,000 investment and financing projects on offer for trade. Overall, 6,280 representatives from government bodies, cultural institutions, and enterprises took part in both online and in-person sessions, an increase of 265 from the previous iteration. Among them, 3,300 exhibitors were present at the event.
International engagement was at an all-time high, with 305 overseas exhibitors from 65 countries and regions participating. The event is expected to attract over 35,000 professional visitors from 110 global regions, highlighting its growing importance on the international cultural stage.
Anhui Pavilion Showcases Traditional Crafts
This year, the Anhui Pavilion was particularly notable for presenting traditional Chinese craftsmanship, with a focus on the “Four Treasures of the Study” — writing-brushes, ink sticks, Xuan Paper, and inkstones. Renowned for their craftsmanship, these exhibits underline both the cultural heritage and innovation stemming from Anhui Province.
Zhang Wennian, director of Xuanzhou Brush Factory and a representative of China's national intangible cultural heritage, expressed pride in the fair's growth from humble beginnings to showcasing over a hundred distinct product types this year. His factory, known for producing exquisite writing tools, reflects a long-standing tradition that continues to evolve.
The Role of AI in Cultural Preservation
Significant discussions at the fair centered on how AI can revitalize traditional cultural expressions. Gao Wen, an academic at the Chinese Academy of Engineering, emphasized how AI could enable cultural artifacts to 'come alive,' facilitating dynamic storytelling experiences within museums and enhancing the preservation of cultural assets through technology.
Global Cultural Exchange and Future Visions
As the fair concluded with over 2.2 million attendees, it reinforced its reputation as a pivotal event for global cultural exchange. The involvement of over 50 countries from the Belt and Road initiative showcased a diverse array of cultural offerings, solidifying connections and understanding across nations.
Looking Forward
The forum titled “Forum on Building up China’s Cultural Strength” addressed the integration of technology within cultural frameworks, underscoring the collaborative potential of the Greater Bay Area as a model for cultural governance and international dialogue. Discussions highlighted that the successful fusion of technology and culture could enhance soft power and cultural cohesion in the region, aiming for a future where cultural heritage thrives amid technological advancement.
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